Effective SEO Writing: How to Drive Conversion In Ten Steps



Effective SEO Writing: How to Drive Conversion In Ten Steps

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Ready to boost the online presence of your business and drive high-quality traffic to your website? If yes, start with SEO! Search engine optimization is super important when it comes to increasing your site’s visibility on SERPs, and as we know, higher rankings equal more traffic and of course, higher sales and conversions.

First Things First — What SEO Writing means?

SEO writing is pretty easy to understand — it’s centered on creating content that can be easily found by top search engines like Google, Yahoo, and Bing. At the same time, the content has to be to the point and bring value to the reader.

With that being said, it’s incredibly important for brands to engage the services of professional writers to make sure that the content is appealing to search engines and readers alike. .

What You Should Know As a Writer

First off, you should be aware that there’s a popular SEO strategy known as article marketing. The technique is centered on crafting many articles that are rich in a particular keyword or other keywords that are relevant to the page you’re looking to rank. Afterwards, these articles are spread across the web, and they usually have links that lead visitors back to your website.


Content really matters — it has been this way for years, and it doesn’t look like it’s stopping anytime soon. That said, companies, internet marketers, bloggers, and websites need a lot of high-quality content to keep their business afloat — this is precisely why they engage the services of professional SEO writers.

If you’re looking to create content for brands, you should be aware that your job is to write high-quality articles that focus on a particular keyword while ensuring that it can be easily read by Google crawlers.

We know that the process is not so easy, but that’s the only or surest way for brands or businesses to rank their content and keywords. In a nutshell, it’s incredibly important to get a better understanding of what SEO content writing is all about before offering your services to companies and brands out there. Once you get things right, you’ll turn out to be a valuable asset to the company you are hired to, and that’s huge.

With that in mind, let’s explore some important On-page SEO writing tips — these should help you along the way.

SEO Content Writing Techniques:

  1. Do not overdo with keywords

For starters, it’s super important to add keywords to your text both primary and secondary, but be sure to do it in a natural way. For the most part, you should include your focus keyword in the first paragraph, but better in the first 100 words of your article. What’s more, it’s crucial for your primary keywords to be more than the secondary — doing this will allow Google know that your page is optimized for a specific keyword.

The example of keyword location on https://neilpatel.com/

Note: long-tail keywords work great for SEO. It’s also an excellent idea to add secondary keywords as Latent Semantic Indexing — this is good practice.

Finally, keyword research is critical, and there are three tools you can start with including:

  1. Heading Tags Optimization

At this point, you’ll want to focus on your H1, H2, and H3 tags — you need to know the right keywords to use in each of them. Right off the bat, the H1 tag is the most essential among the three, and it’s recommended to use your targeted keyword at the beginning of the H1 tag. Why? Well, doing this will give Google a better idea of what your page is about and also show that it’s targeted for a particular keyword.

Next up is the H2 tag — you can include your secondary keyword here and rest easy knowing that Google is aware that your page has a number of subtopics. Finally, your H3 tag is more like a subheading for H2, and it should contain long-tail keywords.

  1. Optimize Your Page Title

It’s also critical to focus your efforts on optimizing your title tag, and you can do this by including your main keyword in the title. Here’s the thing; your title is more likely to rank high in search engines when it contains your targeted keyword. In as much as you need to include your primary keyword in the title, it’s best you avoid keyword stuffing. In essence, there’s no need to add your secondary keyword in the title; your main keyword is just enough to increase its chances of ranking high in Google. To sum it up, always make your title informative and of course, appealing to your audience — this is crucial.

  1. Add Primary Keyword in Meta Description

First off, your meta description doesn’t carry much weight in SEO, but it’s great to include your objective keyword in it — doing this will make your content more relevant to visitors, and that’s huge. What’s more, meta description optimization can help your website get higher click-through rates, and that’s super!

  1. Length of Content and Keyword Density

Although 300 to 500 words posts are great for SEO, it’s important to note that Google favors keyword-rich articles that are around 2000 words or more. Why? Well, it’s only because Google find longer content to more relevant and valuable to web surfers. It’s also important to note that the length depends on the form of content you’re looking to create — essentially, a company’s service page should have less content while blog posts should be longer and more in-depth.

As for keyword density, it’s in your best interest not to avoid keyword stuffing and always use your keywords naturally. What’s more, remember to use your main keyword once in your meta description and stick to the keyword density of around 1 to 2%.

  1. Take Advantage of Outbound Links

Outbound links are also known as external links, and they’re pretty self-explanatory — the links are meant to take visitors to another domain; mostly one that’s relevant to your website. According to a recent study, pages that contain outbound links are more likely to rank higher than those without outbound links. If you’re looking to add outbound links to your page, be sure to add a “no follow” tag before taking the next step.

  1. Optimize Images

For starters, it’s important to include your main keyword in your image’s file name and never forget to add an alt text. Finally, be sure to stick to quality graphics and always optimize the size of your image — plenty of different tools are sure to come in handy in this regard.

  1. Internal Link Optimization

Looking to provide more relevant information to your users? Or just want to cut down bounce rates? If yes, add internal links to the content — two to three links should work great. And be sure to avoid using the target keyword as anchor text.

  1. Include Social Sharing Buttons

Social share buttons are an excellent way to boost user engagement, and if done right, you can get more visitors to your website.

  1. Add Call to Actions

Want your users to perform the next step — may be to buy your product or download something valuable? If yes, make things easier for them by including call-to-action buttons or texts. As you probably guessed, this will help you achieve your business goals, and that’s great.

Final Words

All in all, SEO is not easy, but these techniques and tips are sure to give you a head start and hopefully drive conversions.

Author’s Bio: 

My name is Diana and I’m a digital marketing specialist. I’ve been blogging for several years. My writing expertise spans across online marketing, SEO, social media, and blogging. Besides, I do outreach marketing, product reviews, and online marketing guides.

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