The SEC’s Office of Investor Education & Advocacy is issuing this Investor Bulletin to educate investors about investing in unregistered securities offerings, sometimes called private placements, under Regulation D of the Securities Act.
What is a private placement?
Under the federal securities laws, a company may not offer or sell securities unless the offering has been registered with the SEC or an exemption from registration is available. Offerings exempt from the SEC’s registration requirements pursuant to Securities Act Section 4(a)(2) or its safe harbor under Regulation D of the Securities Act are often referred to as private placements.
Private & public companies, including everything from small start-ups to large, well-established companies, engage in private placements to raise funds from investors. Hedge funds & other private funds also engage in private placements. Private placements are an important way in which companies raise capital to grow, fund & expand their business. Accordingly, these offerings play an important role in capital formation.
- Ability to weather a total loss. Companies engaging in private placements may be early stage & high risk. You should be able to afford the increased risk of loss with such investments, including the potential of a total loss.
- Illiquid investment. Unlike an investment purchased on a stock exchange, an investment in a private placement is highly illiquid. You will mostly likely be investing in restricted securities, may have difficulty finding a buyer for the securities when you can resell &, as a result, may need to hold the securities indefinitely.
- Limited disclosure. Companies engaging in private placements are not required to provide the disclosure that would be required in a registered offering. You may have less information to make an informed investment decision than, for example, stock purchased on a stock exchange, including information that may help you determine whether the price asked for the investment is a fair price.
What is Regulation D?
Regulation D includes two SEC rules—Rules 504 & 506—that issuers often rely on to sell securities in unregistered offerings. Most private placements are conducted pursuant to Rule 506.
Issuers may raise an unlimited amount of money in offerings relying on one of two possible Rule 506 exemptions—Rules 506(b) & 506(c). An issuer relying on Rule 506(b) may sell to an unlimited number of accredited investors, but to no more than 35 non-accredited investors.
- earned income that exceeded $200,000 (or $300,000 together with a spouse or spousal equivalent) in each of the prior two years, & reasonably expects the same for the current year, OR
- has a net worth over $1 million, either alone or together with a spouse or spousal equivalent (excluding the value of the person’s primary residence & any loans secured by the residence (up to the value of the residence)), OR
- are a broker or other financial professional holding certain certifications, designations or credentials in good standing, including a Series 7, 65 or 82 license.
A spousal equivalent means a cohabitant occupying a relationship generally equivalent to that of a spouse.
Any non-accredited investors in the offering must be financially sophisticated or, in other words, have sufficient knowledge & experience in financial & business matters to evaluate the investment. This financial sophistication requirement may be satisfied by having a purchaser representative for the investor who satisfies the criteria. An investor engaging a purchaser representative should pay particular attention to any conflicts of interest the representative may have, such as having a financial interest in the offering or separately being compensated by the issuer.
If the issuer offers securities to non-accredited investors, the issuer must disclose certain information about itself, including its financial statements. If selling only to accredited investors, the issuer has discretion as to what to disclose to investors. Any information provided to accredited investors also must be provided to non-accredited investors.
Issuers relying on the Rule 506(b) exemption may not generally solicit their offerings. However, the Rule 506(c) exemption permits the issuer to generally solicit or advertise for potential investors. As a result, you may see an investment opportunity advertised through the Internet, social media, seminars, print, or radio or television broadcast. Only accredited investors, however, are allowed to purchase in generally solicited offerings under Rule 506(c), & the issuer will have to take reasonable steps to verify your accredited investor status.
Rule 504 permits certain issuers to offer & sell up to $10 million of securities in any 12-month period. These securities may be sold to any number & type of investor, & the issuer is not subject to specific disclosure requirements. Generally, securities issued under Rule 504 will be restricted securities (as further explained below), unless the offering meets certain additional requirements. As a prospective investor, you should confirm with the issuer whether the securities being offered under this rule will be restricted, which will affect your ability to resell the securities.
How can you tell whether you are being offered a private placement?
As an individual investor, you may be offered an opportunity to invest in a private placement. You may be told that you are being given an exclusive opportunity. The opportunity may come from a broker, acquaintance, friend, or relative. You may have seen an advertisement regarding the opportunity. The securities involved may be, among other things, common or preferred stock, limited partnerships interests, a membership interest in a limited liability company, or an investment product such as a note or bond. As mentioned, private placements can be very risky & any investment may be difficult to resell in the future.
You can identify private placements relying on Regulation D by the prominent legends that are required to be placed on any offering documents & on the certificates or other instruments that represent the securities. The legends should state that the offering has not been registered with the SEC & the securities have restrictions on their transfer. Consider it a red flag if documents relating to a private placement are missing these required legends.
Each exemption is governed by one or more rules setting forth specific requirements that the company offering the securities—called the issuer—must meet in order to qualify for the exemption. Most exempt offering materials will indicate that the issuer is relying on an exemption. If you have reason to believe that an unregistered offering claiming to rely on an exemption does not satisfy the applicable requirements, consider this to be a red flag about the investment.
What should you do before investing?
Private placements may be pitched as a unique opportunity being offered to only a handful of investors, including you. Be careful. Don’t be fooled by this high-pressure sales tactic. Even if the deal is “unique,” it may not be a good investment. It is important for you to obtain all the information that you need to make an informed investment decision. In fact, issuers relying on the Rule 506(b) exemption must provide non-accredited investors an opportunity to ask questions & receive answers regarding the investment. If an issuer fails to adequately answer your questions, consider this a warning against making the investment.
Private placements, however, are not subject to some of the laws & rules designed to protect investors, such as the comprehensive disclosure requirements that apply to registered offerings. Issuers offering securities in private placements are required to provide only limited disclosure to non-accredited investors, or may face no disclosure requirements at all. Therefore, investors in private placements are generally on their own in obtaining the information they need to make an informed investment decision. Investors need to fully understand what they are investing in & fully appreciate what risks are involved.
- Did the issuer provide financial statements &, if so, what do they tell you about the business?
- Are the financial statements independently audited?
- Are the claims & expectations reasonable?
- How reasonable is the issuer’s reliance on a particular technology, customer, product or natural resources claim?
- Who are the issuer’s competitors?
- What is the experience & background of management?
- How long has the issuer been in business & has the issuer conducted prior offerings?
- How does the issuer plan to use the money raised?
- If the securities you are considering purchasing have transfer restrictions, when will & how may the restrictions be lifted?
- Because you may not be able to resell your investment easily, are you comfortable holding it indefinitely?
- If the company were to fail, could you afford to lose most or all of your investment?
Issuers may provide a document called a private placement memorandum or offering memorandum that introduces the investment & discloses information about the securities offering & the issuer. This document is not required. However, if the issuer does not provide information about itself & the securities offering, either through this type of document or otherwise, it may be a red flag to consider before investing. Moreover, private placement memoranda & other offering documents typically are not reviewed by any regulator & may not present the investment & related risks in a balanced light.
All issuers relying on a Regulation D exemption are required to file a document called a Form D no later than 15 days after they first sell the securities in the offering. The Form D will include brief information about the issuer, its management & promoters, & the offering itself. If the offering you are considering has prior sales, you can search for the Form D filing on the SEC’s EDGAR system. Some issuers may not comply with this requirement to file a Form D, which may be a red flag.
What if my investment professional recommends the investment?
The opportunity to invest in a private placement may come from your investment professional. Your investment professional can assist & enable you to better understand the opportunity & risks, as well as investigate & gather additional information, but it is your money, your risk & your decision whether to invest. You should also ask about the compensation your investment professional is receiving for the transaction & any relationships, business ties or other conflicts of interest that could create an incentive for your investment professional to recommend the investment, regardless of whether it is in your best interest.
What should I know about restricted securities?
Generally, most securities acquired in a private placement will be restricted securities. You should not expect to be able to easily & quickly resell your restricted securities. In fact, you should be prepared to hold the securities indefinitely.
There are two principal things to think about before buying restricted securities. The first is that unless you have made arrangements with the issuer to resell your restricted securities as part of a registered offering, you will need to comply with an exemption from registration to resell. One rule investors commonly rely on to resell restricted securities requires you to hold the restricted securities for at least a year if the company does not file periodic reports (such as annual & quarterly reports) with the SEC & six months if the company does file periodic reports with the SEC. Most private companies that issue private placements do not file these periodic reports. You may wish to hire an attorney to help you comply with the legal requirements to resell restricted securities. Issuers may require a legal opinion that you satisfy an exemption to resell your restricted securities.
The second thing to think about is whether the securities are easy to sell when you wish to do so. When attempting to resell securities in private companies, keep in mind that these securities will not be as liquid as securities that trade on a stock exchange. Unlike with a publicly traded company, information about a private company is not typically available to the public, & a private company may not provide information to you or your buyer. Any restricted status of your securities may also transfer to your buyer. For these reasons, it will generally be more difficult to find buyers compared to selling stock of a public company on a stock exchange.
In addition to these considerations, you may be required to enter into one or more contracts or agreements when investing that may contain provisions that restrict or prevent you from freely transferring the securities.
What else should I know?
Despite not being subject to the same disclosure obligations as registered offerings, private placements are subject to the antifraud provisions of the federal securities laws. Any information provided must not have any material misstatements & must not omit any material facts necessary to prevent the statements made from being misleading. You should be aware that it may be difficult or impossible to recover the money you invest in an offering that turns out to be fraudulent. In addition, even though the offering may be exempt from SEC registration, the offering may have to comply separately with state securities laws, including state registration requirements or a state exemption from registration.
Private placements may offer investment returns. However, the attractive potential rewards often come with high risks of loss.
To learn more about private placements, see this website.
For additional investor educational information, see the SEC’s website for individual investors, Investor.gov.